Nikka From the Barrel is a bit like the whisky everyone has had on their bar at one point or another. The small square…
For the holidays, La Maison du Whisky hasn’t just decorated its stores with garlands and pretty bottles. No, this year, it’s offering an experience…
With over 32,000 visitors and 74,000 cocktails served, Cocktail Street was back in 2025 at the Grande Halle de la Villette! Among all the…
There are whisky releases that make you smile. And then there is Brûlée Royale, the new limited edition from Compass Box, the one that…
Absolut Vodka is giving its Born To Mix communication platform another shake, which means: “Born to be mixed (in cocktails)”. A promise that rather…
Don Papa, owned by Diageo since 2023, unveils a new expression for the end of the year: Don Papa Gayuma, a Filipino rum that…
We thought we knew Jack Daniel’s by heart: No.7 for the purists, Honey for the sweet tooths, Fire for evenings that gently ignite, and…
There are celebrity projects that smell of reheated marketing from three miles away. And then there is James Gin. Originally, a publicity joke launched…