As we told you about it last year, when it was launched: Ricard Bouteille 4.5% is now available throughout France, both in supermarkets and…
The British spirits giant arrives with two offerings designed for the general public: Johnnie Walker Red Soul, a new expression of Red Label, and…
There are certain things that take time to come to fruition. The alcohol-free Margarita, the virgin Cosmopolitan, the sober White Lady – so many…
The group has just unveiled “Pernod Ricard On Tap,” a draft cocktail system designed for bars, restaurants, stadiums, and festivals. Behind the operational efficiency…
Analysis – The press release issued overnight on March 25-26, 2026, confirms discussions between the world’s number two spirits company and the largest American…
The Gensac-la-Pallue house has just officially announced its new red berry flavored vodka (strawberries, raspberries, blackberries, and blueberries freshly picked in the Mediterranean) and…
There are bars you open because you have an opportunity. And then there are bars you open because you can no longer do otherwise.…
There are collaborations that seem so obvious that you wonder why they didn’t exist before. The Moulin Rouge and absinthe, that’s exactly it. Two…