We thought we knew Jack Daniel's by heart: No.7 for the purists, Honey for the sweet tooths, Fire for evenings that gently ignite, and Apple for those who love orchard freshness from Tennessee.
But no. In 2025, Jack has decided to surprise us again. And not with just anything: a Tennessee Blackberry, a blackberry whiskey liqueur that already smells like the end of the day with friends, clinking glasses, and playlists on repeat.
Blackberry: The Surprise Guest That Changes Everything
Blackberry is a fruit well-established in the southern US, and Jack Daniel's takes advantage of this to create a new association: whiskey + blackberry liqueur = Tennessee Blackberry, a mix that plays the gourmet card without forgetting the house's signature touch: a woody base, vanilla-caramel notes, and that little spicy hint that reminds you you're still at Jack's.
Visually, the bottle has a deep purple look that makes you want to open it just by looking at it.
On the palate, what's it like?
Upon tasting, we get:
- Juicy blackberry,
- enveloped in vanilla and caramel,
- a subtle woody touch,
- and most importantly, a smooth and velvety finish.
We are clearly in the fruity register without being syrupy. The kind of thing you put on a table at a party and it mysteriously disappears before midnight.
How to drink it?
No fuss or complex cocktails for the general public, Jack Daniel's offers the Jack Blackberry & Lemonade:
- 4 cl of Tennessee Blackberry
- lemonade
- ice cubes
- a lemon wedge and a blackberry
And for the purists: it can also be drunk neat over ice.
Price, availability, and the perfect excuse to try it
The 70cl bottle is priced at €22.10, available from mid-October 2025 at Carrefour and Monoprix. Just in time to extend the summer or accompany the arrival of wool sweaters. Also available in bars and restaurants (CHR) for those who prefer to test before buying.
A new recruit in the flavored family
The arrival of Blackberry expands a range that was starting to resemble a Spotify playlist:
- Honey for chill evenings,
- Apple for fresh cocktails,
- Fire for those who like a challenge,
- ... and now Blackberry, with its full roundness, which is likely to become the favorite of those who enjoy accessible spirits with character.
Verdict
With Tennessee Blackberry, Jack Daniel’s continues to play the game of “whiskey for everyone” without denying its Tennessee roots. It's fruity, it's different... It's hard to overlook the purple bottle!
