There are collaborations that seem so obvious that you wonder why they didn’t exist before. The Moulin Rouge and absinthe, that’s exactly it. Two…
There are whiskies we anticipate. And then there is Blue Hanger, the one we had almost given up hope on. Over ten years of…
In 2025, the Calvados sector experienced a drop in volume without losing ground. A profile of an appellation that plays as a team, and…
On March 8th and 9th, 2026, the festival dedicated to agave spirits will take place at the Kube Hotel for an edition that promises…
The Scottish whisky giant is releasing a limited edition inspired by the City of Light. Between croissants, cognac, and Montmartre, here’s what you need…
Do you like Bourbon but Scotch has always seemed a bit too austere? Diageo may have found the solution for you. The iconic Johnnie…
Press release – For professional use After an eight-year absence, World Class is finally returning to France. Not as a mere nostalgic comeback, but…
The Bartender, the Forgotten Lever of Major Brands For years, spirits brands have focused on packaging, innovation, and advertising. What if the real growth…
Good news for cocktail lovers and those who enjoy a night out: the inaugural ceremony of Europe’s 50 Best Bars will take place in…