At the end of each year, there are the sensible gifts… and those with style. This time, Grand Marnier has clearly chosen its side…
After the DynVibe study, we present Bacardi’s 2026 forecasts today! The brand has just unveiled its annual cocktail trends report: 29 pages rich with…
From November 28 to 30, 2025, Glenfiddich will arrive in Paris with a pop-up that is as elegant as it is audacious. Head to…
Today, we are giving our space to an anonymous contributor, a figure in the industry for over 20 years, who shares their feelings with…
A small thunderclap in the alcohol-free universe: the Court of Justice of the European Union has ruled: non-alcoholic drinks cannot use the term “gin.”…
Not a day goes by without seeing images generated by Artificial Intelligence in my feed, or briefs asking for ‘lots’ of AI-generated images. While…
Generation Z couldn’t care less about the rigid codes of “good taste” at the table or at the bar. Gone is the snobbery of…
The cocktail world was shaken on November 10th in Florence. In the sumptuous Palazzo Borghese, a neoclassical setting worthy of a Fellini film, the…
Whether in the hushed universe of his speakeasy (Carry Nation), a place where cocktails are whispered and liquors murmured, or conversely, out in nature…