From November 28 to 30, 2025, Glenfiddich will arrive in Paris with a pop-up that is as elegant as it is audacious. Head to the Marais, a Parisian district where trends are born as quickly as a cocktail is shaken, to discover the House of Glenfiddich, a sensory interlude designed as a dive into the world of the iconic Speyside distillery.
A Scottish Heritage Reimagined in a Parisian Version
Founded in 1886 by William Grant, Glenfiddich has always been a story of family, independence, and high standards. For this Parisian pop-up, the House revisits its heritage with a resolutely contemporary eye. The result?
A modern, refined space, and above all, designed to awaken the senses. A kind of bridge between Scottish tradition and innovation, where visitors are invited to taste, smell, explore, and understand what makes the soul of single malt.
Three Days, Four Workshops, and Total Immersion
It's time for experiences, free, but upon registration, which promise to captivate both whisky enthusiasts and the curious drawn to discovery.
Whisky & Chocolate: The Surprising Pairing
Master chocolatier Edwart is partnering with Julie Naturel, Glenfiddich France Brand Ambassador, for a workshop pairing cocoa and single malts. The combination is unexpected, but undeniably seductive: each bite reveals a new facet of the House's whiskies. A gourmet exploration that takes the taste buds on a journey from Speyside to cocoa plantations.
Introduction to the art of tasting
Led by Julie Naturel, the brand's ambassador, these workshops offer an opportunity to learn how to identify the aromatic nuances of different Glenfiddich collections. The objective: to understand what you are tasting… and to be surprised.
Creative mixology: whisky in cocktail mode
Mixologists from iconic Parisian establishments, such as Danico or Bvlgari, will reveal signature recipes that show how playful, modern, and inspiring whisky can be.
Exceptional vintages: the "Grand Series" tasting
For enthusiasts: a rare session will allow you to discover the 21, 23, and 26-year-old expressions Gran Reserva, Grand Cru, Grande Couronne. The kind of experience that combines finesse, long aging, and master craftsmanship.
A sensory journey designed as a trip
Beyond the workshops, House of Glenfiddich offers an immersive olfactory walk to identify the main aromatic families of whisky. The ideal opportunity to understand what truly appeals to us: vanilla, fruits, spices, woody notes…
The experience continues in a tasting area, then a bar, where visitors can discover exclusive cocktails in an atmosphere that is both premium and relaxed.
Boutique, archives, and personalized gifts
To extend the visit, a pop-up boutique will offer iconic references from the distillery, as well as an engraving service to personalize a bottle, perfect as the year-end holidays approach.
A mini archive library will also immerse visitors in the history of the House, with Glenfiddich experts present to exchange and share some secrets of the craft.
House of Glenfiddich: a vibrant and contemporary celebration of Single Malt
With this Parisian pop-up, Glenfiddich once again proves that it knows how to combine timeless elegance and modern boldness. An invitation to rediscover whisky in a new light... and to be carried away by an experience that is as creative as it is convivial.
PRACTICAL INFORMATION
House of Glenfiddich Galerie Ellia – 18 rue de Turenne, 75004 Paris
Open to the public from November 28 to 30, 2025
Experiences accessible by registration only – limited places
