As we told you about it last year, when it was launched: Ricard Bouteille 4.5% is now available throughout France, both in supermarkets and in on-trade venues. The brand is taking a new step this April with a massive rollout and a new addition: a tri-pack format is now available to complement the single bottle.
As a reminder, this ready-to-drink beverage is directly inspired by the Ricard pastis recipe, with its characteristic anise, licorice, and aromatic plant notes, but reformulated to suit new uses. Lower alcohol content, zero fuss.
The success of the 2025 launch seems to have convinced Pernod Ricard to accelerate, a logical next step for a brand that is clearly embracing modernization without disowning its heritage.
