For the holidays, La Maison du Whisky hasn’t just decorated its stores with garlands and pretty bottles. No, this year, it’s offering an experience…
There are celebrity projects that smell of reheated marketing from three miles away. And then there is James Gin. Originally, a publicity joke launched…
We all know someone who says “peated whisky isn’t for me”. Wee Smoky is here precisely to prove them wrong, with a whisky that…
After the DynVibe study, we present Bacardi’s 2026 forecasts today! The brand has just unveiled its annual cocktail trends report: 29 pages rich with…
From November 28 to 30, 2025, Glenfiddich will arrive in Paris with a pop-up that is as elegant as it is audacious. Head to…
Today, we are giving our space to an anonymous contributor, a figure in the industry for over 20 years, who shares their feelings with…
A small thunderclap in the alcohol-free universe: the Court of Justice of the European Union has ruled: non-alcoholic drinks cannot use the term “gin.”…
Not a day goes by without seeing images generated by Artificial Intelligence in my feed, or briefs asking for ‘lots’ of AI-generated images. While…