It took nearly a decade for Hendrick’s to release a new innovation destined to last. With Another Hendrick’s, the Scottish brand opens a new chapter: not just another variation, but a reference designed to sit alongside the Original.
The idea is not to replace the iconic black bottle we all know, but to offer it a travel companion. Distributed in both bars and mass retail, this new gin is intended to be a second pillar, capable of carrying the brand into the next phase of the premium segment.
Premium gin, always a driver
Despite a slowing spirits market, premium gin continues to hold its own. In France in particular, the move upmarket remains the main value driver, a territory where Hendrick’s has established itself over the years.
With Another Hendrick’s, the brand is therefore playing a strategic card: strengthening its high-end image while renewing the interest of consumers and bartenders.
An unexpected aromatic reinterpretation
In terms of recipe, Hendrick’s remains true to its DNA: two distillates from rare stills, a blend of 11 botanicals, and the historic signatures: rose and cucumber.
But this new expression introduces a twist: orange blossom and cocoa beans.
The result? A profile that retains the house's emblematic freshness while gaining roundness and depth. On the nose, elegant floral notes and a hint of acidity. On the palate, a silky texture where roasted cocoa brings complexity. The finish, long and rich, confirms the desire to offer a more nuanced gin without losing its versatility.
We had the chance to taste it a month ago and unlike other chocolate-infused gins, Another Hendrick’s plays on the elegance of cocoa, not on indulgence. It's subtle yet present. The ideal partner for revisiting certain cocktails.
In other words: original enough to intrigue, balanced enough to remain easy to work with behind a bar.
A white bottle that catches the eye
Visually, Another Hendrick’s immediately stands out with a white bottle that contrasts with the historic black flask. On the shelf or in the back bar, the duo creates a strong contrast, a detail that is far from trivial at a time when visual impact plays a key role in premiumization.
A launch planned for the long term
The brand is thinking big. The rollout will be accompanied by an international activation program throughout 2026: media campaigns, events, bar activations, and enhanced in-store visibility. The objective is clear: to establish Another Hendrick’s as a new, sustainable benchmark in the super-premium gin category.
For bartenders and curious drinkers alike
With its chocolate and floral notes, this gin is as well-suited to a premium gin & tonic as it is to more complex cocktails: Milk Punch, Ramos, or signature creations. A claimed versatility that reflects the project's ambition: to surprise without complicating.
Ultimately, Another Hendrick's tells us one thing: even a brand that has become a classic can still reinvent itself. And while Hendrick's built its reputation on masterful eccentricity, this new expression proves that the formula still works.
Another Hendrick's - 41.4% vol.
Suggested retail price: €36.95 incl. VAT
Availability: Gradual rollout starting in 2026, in on-trade and off-trade channels.
