The Gensac-la-Pallue house has just officially announced its new red berry flavored vodka (strawberries, raspberries, blackberries, and blueberries freshly picked in the Mediterranean) and immediately claims the title of the brand's biggest flavored launch in ten years.
Four fruits, zero compromise
What sets Berry Rouge apart on paper is the complete absence of added sugars, preservatives, and colorings. The flavors come solely from the natural infusion of fruits, blended with the classic Grey Goose base: soft winter wheat from Picardy and limestone spring water. The promised result? A lively, tart profile, with the ripe fruit intensity expected from a true premium flavored vodka, not a liquid candy.
Gianluigi Torta, the house's Master Distiller, emphasizes the quality of the fruit selection: the goal was to achieve an aromatic profile true to the freshness of the fruit, balanced with Grey Goose's signature smoothness. On this point, the promise is clear.
A launch that comes at the right time
Market figures support the strategy: the flavored vodka category has grown by +75.6% in France between 2020 and 2024 (source IWSR), and red fruits now represent 40% of market share in the super-premium segment. It's safe to say that Grey Goose is not taking excessive risks, but doing so with the level of rigor we know it for.
The signature cocktail: the Goose Berry
The brand accompanies the launch with an official serving that is as simple as it is effective. The Goose Berry consists of 4 cl of Grey Goose Berry Rouge, 6 cl of cranberry juice, 6 cl of lemonade, and 2 cl of lemon juice, served on ice, garnished with red berries. Three minutes, five ingredients, and a nice glass to hold on the terrace. It's hard to be more accessible without sacrificing elegance.Where and how much?
Available in supermarkets at the recommended price of €36.99 for 70 cl, Berry Rouge fits into the current trend of premium flavored spirits in supermarkets, a segment that is doing very well.
